Picto thématique

Rule n° 103 - Response times for information requests are indicated.

The mere mention of a response time allays many concerns. Before the deadline expires, an Internet user will not worry about not having received a reply.

#Identification and contact #Conception #Editoral


  • Give users a quantified timeframe for a response.
  • Limit the risk of follow-up by users.
  • Reassure users about the site managers’ ability to respond to requests.


Indicate the expected response time for each information request form.


On any page containing a contact form, check that the expected response time is indicated.

Neither the response time itself nor its effective compliance are subject to validation: this is only to check that it is there.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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