Goal
- Allow users to identify the exact documents required, if they need to return a product.
- Anticipate potential problems, in the case of a refund request submitted after the statutory cooling-off period.
- Reduce the number of needless procedures and the number of customer service requests.
- Increase an e-commerce site’s conversion rate.
Implementation
Indicate, at least in the terms and conditions, information on reimbursement conditions: deadlines, costs and supporting documents required.
Control
On at least one of the following pages: terms and conditions of use or sale, the home page, the legal notices page, the product page, the about page or the help page:
- Check that there is information on the reimbursement conditions.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.
Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us