- Give users direct, immediate access to the content, even when the webmaster has decided to propose video, animation or an ad beforehand.
In the case of an animation offered in a splash screen, it must include a link allowing direct access to the content without having to wait for the end of the animation.
For each page where access is preceded by an animation:
- Check that it is possible to override the animation without having to wait for it to end, either by means of a direct link to the site, or by a control allowing it to be stopped.
This best practice is generally for the home page of the website, but it can also be applied in internal pages.