- Give users direct, immediate access to the content, even when the webmaster has decided to propose video, animation or an ad beforehand.
In the case of an animation offered in a splash screen, it must include a link allowing direct access to the content without having to wait for the end of the animation.
For each page where access is preceded by an animation:
- Check that it is possible to override the animation without having to wait for it to end, either by means of a direct link to the site, or by a control allowing it to be stopped.
This best practice is generally for the home page of the website, but it can also be applied in internal pages.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.