- Give the user control over video and any animations when viewing content.
- Do not distract the user’s attention by forcing elements on them that might annoy them.
- Allow sequential animations and sound content to be accessed step by step.
- Improve the accessibility of content for people with disabilities.
Whenever a visual animation lasts more than 5 seconds or a sound lasts more than 3 seconds, systematically provide the multimedia object with the means to control it: start, stop, mute or volume.
Do not use animated graphics that cannot be controlled, or even only partially controlled by the user (animated gif images in particular).
In each page containing a visual animation lasting more than 5 seconds or a sound lasting more than 3 seconds:
- Check that the animation, sound or flashing elements can be stopped (pause, restart, volume as applicable).
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.