Picto thématique

Rule n° 34 - The estimated delivery time is indicated before the final validation of the order.

To learn, after validation of the order, that a product will be delivered only in several weeks is a frequent and unsatisfactory misadventure for users. To keep your customers and keep them loyal, try to warn them before the end of the order.

#e-commerce #Conception #Editoral


  • Allow users to plan ahead for the conditions and means of accessing the service or the virtual item.
  • Avoid disappointments and complaints.


Show, on the order summary and before final validation, information on estimated delivery times.


On the page presenting the summary of the order, check that, before final validation of the order, there is information on estimated delivery times.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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