Picto thématique

Rule n° 48 - The identity of third parties involved in transactions is specified.

A transactional process may lead a web user to visit the site of a bank that is not his or her own or of a service provider. Indicating the names of the service providers will limit surprises and sometimes even serve to reinforce confidence by capitalising on the reputation of those involved.

#Privacy #e-commerce #Editoral

Goal

  • Provide users information about partners involved in the transaction

Implementation

Show on the site information about the banking service providers and or payment solutions used for electronic transactions.

Control

On the shopping basket page (also called the shopping cart), in the legal notices, the FAQ and/or help page of an e-commerce website:

  • Check that there is information on the banking service providers and/or payment solutions used for electronic transactions. At the very least, the bank or service provider will be identified by the presence of a logo.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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