Picto thématique

Rule n° 36 - The method for retrieving a dematerialised or digital product is specified before placing the order.

Buy a movie to download from their smartphone in anticipation of the evening ahead, intending to download once off the plane only to realize after finalization of the order that the download is only available from their home country. Better to avoid this kind of disappointment to customers.

#e-commerce #Conception #Editoral


  • Allow users to plan ahead for the conditions and means of accessing the service or the virtual item.
  • Avoid disappointments and complaints.


Specify in the product sheet or in a dedicated page accessible before the start of the order how the user will get the product: delivery time, how long it is available, format, channel (e-mail, download, online access, etc.).


Manually check that there is information available on how to collect the product before the start of the order.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us