Picto thématique

Rule n° 38 - The nature and quantifiable characteristics of products and services are indicated.

When the figurine ordered on the Internet will be delivered and you will realize that it is two meters tall and it weighs 150 kilograms, you will understand the importance of this rule.

#SEO #e-commerce #Conception #Editoral


  • Allow users to identify the exact nature and specifications of the products.
  • Improve the way content is taken into account by search engines and indexing tools.


Show on the website information on the nature and characteristics of the products and services offered.


On the product pages, the home page, the legal notices page, the help page or in the pages for the terms and conditions and the terms of service:

  • Check that there is information on the nature and characteristics of the products and services offered.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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