Goal
- Inform users of the cost if returned products.
- Increase conversion rates.
Implementation
Indicate on a page available before final order validation whether the return costs are the responsibility of the seller or the buyer (summary of the order before validation, terms and conditions, etc.)
Control
Check that the user is informed on a page available before final order validation whether the return costs are the responsibility of the seller or of the buyer (summary of the order before validation, terms and conditions, etc.)
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.
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