Picto thématique

Rule n° 51 - The cost of the return is indicated before the final validation of the return order.

Online sales differ from traditional trade in that the products cannot be so easily tried and evaluated by the buyers. For some products, such as shoes and clothes ,in particular , the allowance of mistakes must be part of the normal process. Ideally, the buyer should be able to return the products he has ordered if they do not fit or are not suited to them. It is therefore essential for the user to know how this will happen and whether it will cost him money. Give your users the right to make mistakes.

#e-commerce #Editoral

Goal

  • Inform users of the cost if returned products.
  • Increase conversion rates.

Implementation

Indicate on a page available before final order validation whether the return costs are the responsibility of the seller or the buyer (summary of the order before validation, terms and conditions, etc.)

Control

Check that the user is informed on a page available before final order validation whether the return costs are the responsibility of the seller or of the buyer (summary of the order before validation, terms and conditions, etc.)

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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