Picto thématique

Rule n° 51 - The cost of the return is indicated before the final validation of the return order.

Online sales differ from traditional trade in that the products cannot be so easily tried and evaluated by the buyers. For some products, such as shoes and clothes ,in particular , the allowance of mistakes must be part of the normal process. Ideally, the buyer should be able to return the products he has ordered if they do not fit or are not suited to them. It is therefore essential for the user to know how this will happen and whether it will cost him money. Give your users the right to make mistakes.

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#e-commerce #Editorial

Goal

  • Inform users of the cost if returned products.
  • Increase conversion rates.

Implementation

Indicate on a page available before final order validation whether the return costs are the responsibility of the seller or the buyer (summary of the order before validation, terms and conditions, etc.)

Control

Check that the user is informed on a page available before final order validation whether the return costs are the responsibility of the seller or of the buyer (summary of the order before validation, terms and conditions, etc.)

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