Picto thématique

Rule n° 119 - Videos are user-triggered.

The automatic video release is double-edged. On the one hand you "push" the video content towards your users, you make your site more dynamic (young, fresh, sexy etc.). On the other hand, you send large amounts of data without the explicit consent of the users, you take the risk of increasing the bounce rate and damaging your referencing. If you trigger your videos automatically (in autoplay), as some social networks do, you run the risk of seeing certain users accessing content that is dangerous or inappropriate for certain audiences, especially if you broadcast live video. In short, before automatically triggering your videos, think carefully.

#Accessibility #Eco-conception #Images and media #Development


  • Allow the user to control the video content when consulting the site.
  • Do not impose for the user the automatic triggering of video or any animated content.
  • Improve the accessibility of content for people with disabilities.


Do not create audio content which starts automatically and without explicit user action.

Do not incorporate in the page elements triggering the playback of an uncontrollable video for example with the video html element with the autoplay attribute or without the controls attribute.


In each page containing video content:

  • Check that there is no video content automatically activated when the page loads;
  • Check that there is no video content activated in an unpredictable way following a user action.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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